SEO is an acronym for Search Engine Optimization. It is a subset of internet marketing (also known as Search Marketing, Search Engine Marketing or SEM).
SEO Simplified
Search engine optimization is process that makes a website more efficient at driving targeted customers to a website from search engines.
SEO Explianed
Optimizing your website for search engines will help your website rank higher for targeted keyword terms or phrases when searched for in search engines. A proper SEO analysis will find the inefficiencies and opportunities for your website.
There are several factors that are taken into consideration when search engines determine which website should be listed and the order they are listed in. Because these factors are constantly changing across most search engines, it is very important that best practices be followed to ensure the best long term search engine ranking strategy.
Process of SEO
Search Engine Optimization can be broken down into several parts that all play a role in allowing a website rank better in search engines. The following are a few commonly used tactics used within the SEO industry.
- Keyword Research
- Mapping
- Link Building
- Site Architecture Optimization
- URL and File Name Optimization
- Title Tag Optimization
- Meta Data Optimization (META description and keywords)
- Content Optimization
- Image Optimization
- Internal Linking Optimization
For more information on Search Engine Optimization, check out the Resources page.
